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For Car Dealerships

AI phone assistant for
your car dealership.

Your AI phone assistant answers every call, books test drives straight into the diary, qualifies sales enquiries into your CRM and books service appointments — while your team stays on the showroom floor closing deals.

For Car Dealerships — For Car Dealerships — For Car Dealerships — For Car Dealerships — For Car Dealerships — For Car Dealerships — For Car Dealerships — For Car Dealerships — For Car Dealerships — For Car Dealerships —

The Problem

Where dealerships lose buyers between the showroom floor and the phone

A salesperson cannot close a deal in front of them and answer a hot lead on the phone at the same time.

Hot leads lost during a showroom deal

While a salesperson is with a walk-in, the phone rings unanswered. A prospect ready to enquire about a car does not wait — they buy from the dealer who picks up first.

~35% of dealership calls go unanswered

Reception cannot sell and switchboard at once

The front desk juggles walk-ins, the phone and service coordination. Sales calls wait on hold, and a buyer left waiting quietly cools off and moves on.

3–4 hours/day on the phone at the desk

Slow call-backs lose the sale

Promised call-backs get forgotten in a busy showroom. A buyer waiting days for availability or finance answers has already visited two other dealers in the meantime.

Buyers expect an answer in an hour, not a day

The after-hours online enquiry goes cold

Most car research happens in the evenings and at weekends. A caller from an online listing after closing reaches voicemail and simply scrolls on to the next listing.

Most vehicle research happens outside opening hours

The Solution

Test drives, lead qualification.

Test drives booked into the sales diary

Prospects book a test drive with the preferred vehicle, time and salesperson, written straight into the diary and CRM — confirmed on the call, not left as a tag for someone to action later.

Sales enquiries qualified

Make, model, budget, finance or cash and any trade-in are captured and prepared for the salesperson, so the first human conversation starts with an already-qualified buyer.

Sales to sales, service to service

Sales prospects are routed to sales, service enquiries to the workshop and VIPs flagged for immediate notification — no misrouted call sitting in the wrong queue while the buyer waits.

Service appointments booked too

Inspection, MOT or service and seasonal tyre changes are captured and booked into the service schedule, so the aftersales phone is covered just as well as the sales line.

Every call captured as a CRM lead

Contact details, the vehicle of interest and the urgency are logged as a structured lead in your CRM or DMS — nothing lost between the phone ringing and the follow-up.

Every line answered at the weekend peak

When Saturday brings a wall of calls at once, every prospect is answered in parallel — no engaged tone for a ready-to-buy customer.

Open when buyers actually call

Calls are answered in the evenings and at weekends, so the after-hours online enquiry becomes a booked test drive instead of a voicemail nobody returns until Monday.

Built for customer and finance data

Calls, transcripts and customer details are processed exclusively on EU servers, GDPR-compliant, with a signed Data Processing Agreement and a retention period you control for personal and finance-enquiry data.

Configured to your dealership

Brands, stock, opening hours, salespeople and routing rules are all yours to set — it fits a single rooftop just as well as a multi-brand group.

More test drives, more leads in the CRM

Every answered call is a qualified lead and a chance to book a test drive — so the showroom diary fills instead of the voicemail box.

Which bhomy modules

The right bhomy modules.

Test-drive enquiries and listing call-backs decide sales — two bhomy modules handle inbound and qualification.

Daily Routine

From the early test-drive call to the after-hours listing enquiry

What really happens to the dealership phone across a single working day.

08:00

A test drive before the doors open

A prospect calls about a specific model. The assistant checks availability and books a 14:00 test drive with the right salesperson — captured before the showroom has even opened.

11:00

Showroom full, five calls waiting

While the team is with walk-ins, the assistant qualifies a finance enquiry, books a test drive and routes a service call — all in parallel, none sent to voicemail.

15:00

A service appointment booked

A regular customer calls about an inspection. The assistant books it into the service schedule and notes the MOT due date, covering aftersales without pulling a salesperson off the floor.

21:00

An after-hours online enquiry

A buyer who saw a listing online calls after closing. The assistant captures the interest and contact details and books a consultation for the morning — the lead is in the CRM by the time the team arrives.

Westoppedlosinghotleadswhiletheteamwasonthefloor.Testdrivesarebookedstraightintothediary,everycallerlandsintheCRMalreadyqualified,andtheSaturdayrushnolongergoestovoicemail.Theafter-hourslistingenquiriesalonehaveaddedrealtestdrives.
D

Dealer Principal (anonymised)

Dealership management, Car dealership, EU — 2 sites / sales team of 9

30%
More test drives booked (pilot)
0
After-hours sales calls missed (30-day pilot)
4.0
Reception hours saved / week (avg)
60%
More calls captured as CRM leads (avg)

FAQ

Frequently Asked Questions.

Ready to turn every call into a test drive?

See how BHOMY books test drives, qualifies leads into your CRM and covers service calls around the clock — without adding desk staff.