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Case Study: 30% More Orders for Craftsman Business

How an electrical company with 8 employees optimized reachability and closes significantly more orders – with an AI phone assistant.

Tom Hansen
Tom HansenVoice AI Author
November 24, 2025
Updated October 31, 2026
8 min read

"We were missing 20-30 calls daily because everyone was on the job site. Now the AI answers every call and we have 30% more jobs." – This is how Thomas M., owner of an electrical company in Munich, describes his experience with an AI phone assistant.

About the Company

Elektro Schmidt GmbH (name changed) is a family-run electrical company in Munich with 8 employees. Specialized in photovoltaic systems, smart home, and traditional electrical installation.

Transparency note

This case study is based on a real bhomy implementation. The company name and identifying details have been changed to protect the customer; all figures (calls, conversion, revenue) are unchanged and verifiable (as of March 2026). The ROI calculation uses today's Pro price.

01

The Problem: Missed Calls, Lost Jobs

Like many trade businesses, Elektro Schmidt struggled with a classic problem: Employees are on job sites during the day, no one can answer the phone. Potential customers only reach voicemail – and then call the competitor.

25-30
calls per day
60%
missed while on site
5-8
leads lost daily
~€2,500
lost revenue per day
01Employees on job sites can't answer the phone
02Traditional voicemail is rarely checked
03Customers call competitors when they can't reach you
04Office clerk (part-time) can't handle all calls
05Callback chaos: Who needs to be called back when?
02

The Solution: AI Phone Assistant with Appointment Booking

After researching various options, Thomas chose an AI phone assistant from bhomy. Implementation took less than a day.

Setup in 3 Steps

01Step 1: Set up forwarding – All calls not answered within 3 rings go to the AI
02Step 2: Fill knowledge base – Price list, services, FAQs uploaded as PDF
03Step 3: Connect calendar – Google Calendar linked for site visit appointments
Time Investment

From sign-up to the first automatically booked appointment took only 4 hours.

What the AI Now Handles

0124/7 call answering – including evenings and weekends
02Price inquiries for standard services
03Appointment booking for site visits directly in the calendar
04Emergency forwarding for urgent outages
05Summary of all calls via email and Slack
03

The Results After 3 Months

0%
missed calls
+30%
more jobs
15h
time saved per week
≈ 7,900%
ROI at today's Pro price

The numbers speak for themselves. But Thomas emphasizes that the biggest gain is something else:

"

My employees can now fully focus on their work. No more constant phone ringing on the job site. And yet we don't miss a single job anymore.

Thomas M., Owner of Elektro Schmidt GmbH

Detailed Results

01After-hours calls: 35% of all inquiries come in the evening or on weekends – previously completely lost
02Appointment bookings: Average of 12 automatically booked site visits per week
03Customer satisfaction: Positive feedback that someone is always reachable
04Office clerk relieved: Can now focus on accounting and quotes
05Emergency forwarding: For real emergencies, connects immediately to the on-call phone
04

ROI Calculation: The Hard Numbers

Thomas calculated precisely whether the investment is worth it:

01bhomy costs today: €279/month (Pro plan, annual billing)
02Average job value: €2,800
03Additional jobs through AI: ~8 per month
04Additional revenue: €22,400/month
05ROI: (22,400 - 279) / 279 ≈ 7,900%
Conservative Calculation

Even if only 2 additional jobs per month come through the AI, the ROI at today's Pro price would still be around 1,900%. The investment pays off from the first additional job.

05

Learnings and Tips for Trade Businesses

01Maintain knowledge base well: The more info the AI has, the better the conversations. Price lists, FAQ, service area clearly defined.
02Set up forwarding correctly: Wait 3-4 rings so you can still answer yourself.
03Define emergency scenarios: Which keywords should trigger immediate forwarding? (e.g., "power outage", "fire")
04Involve the team: Let employees know that an AI is answering calls. Creates acceptance.
05Check summaries regularly: Read conversation summaries daily for the first 2 weeks and optimize the AI.
06

Frequently Asked Questions from Trade Businesses

Most customers don't notice immediately. The voice sounds natural and the conversation flows. Some customers are pleasantly surprised when they find out. There have been no negative responses so far.

Never Miss Another Call as a Trade Business?

Experience how an AI phone assistant can relieve your business. Request a demo now.

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