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AI phone assistant for hotels: automate reservation

How hotels use an AI phone assistant to make reservations – GDPR-compliant, 24/7, EU-hosted.

bhomy
bhomy Team
May 6, 2026
4 min read

A 60-room hotel handles around 800 calls per month — direct reservation requests, restaurant bookings, modifications to existing reservations, late arrivals, special requests, multilingual business travellers. During shift changes at the front desk or breakfast service many calls are lost — and with them direct bookings that would not be eaten by OTA commissions. An AI phone assistant for hotel reservations answers those calls 24/7 in 30+ languages, checks availability in Mews, Apaleo, Protel or Cloudbeds, proposes binding room categories and closes the booking directly in the PMS — bypassing Booking.com.

01

How it works in practice

01An incoming call is answered in the guest's language (EN/DE/FR/ES/IT/JA/ZH) by the AI phone assistant.
02The AI identifies the request: new reservation, change to an existing booking, restaurant reservation, cancellation or hotel question.
03For reservations it asks for arrival and departure dates, party size, room category preference and breakfast option.
04It checks live availability against the PMS (Mews, Apaleo, Protel, Cloudbeds) and proposes two to three options with the direct price.
05After confirmation the reservation is committed to the PMS, a confirmation email with payment link is sent and a late check-in note is added if needed.
02

Business case

A 60-room hotel loses on average 12 percent of all reservation calls to voicemail or OTA platforms. At 800 calls per month that is about 96 lost direct requests. If only 35 percent of those are converted into direct bookings by the AI assistant (average daily rate 120 €/night, 2.3 nights average), additional direct revenue is around 9,300 € per month — without paying 15-20 percent OTA commission. At a bhomy Pro plan of 99 € per month the assistant pays for itself with the first two direct bookings.

EU hosting & GDPR

bhomy hosts all call data exclusively in the European Union, including a Data Processing Agreement (DPA). Call recordings are end-to-end encrypted and stored only for the agreed purpose.

03

Frequently asked questions

bhomy integrates natively with Mews, Apaleo, Cloudbeds and Protel via their public APIs. For SiteMinder, Stayntouch or local PMS the connection is made through channel-manager webhooks or via a custom integration on the Individual plan.

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