A 60-room hotel handles around 800 calls per month — direct reservation requests, restaurant bookings, modifications to existing reservations, late arrivals, special requests, multilingual business travellers. During shift changes at the front desk or breakfast service many calls are lost — and with them direct bookings that would not be eaten by OTA commissions. An AI phone assistant for hotel reservations answers those calls 24/7 in 50+ languages, checks availability in Mews, Apaleo, Protel or Cloudbeds, proposes binding room categories and closes the booking directly in the PMS — bypassing Booking.com.
How it works in practice
Business case
A 60-room hotel loses on average 12 percent of all reservation calls to voicemail or OTA platforms. At 800 calls per month that is about 96 lost direct requests. If only 35 percent of those are converted into direct bookings by the AI assistant (average daily rate 120 €/night, 2.3 nights average), additional direct revenue is around 9,300 € per month — without paying 15-20 percent OTA commission. At a bhomy Pro plan of 279 € per month on annual billing the assistant pays for itself with the first two direct bookings.
bhomy runs its web interfaces, data storage and real-time communication in Frankfurt am Main and incorporates a Data Processing Agreement (DPA) on conclusion of the contract. Call audio is not stored at all; only a transcript is kept, and it is deleted automatically after 30 days. Language models are obtained through an inference broker; the providers, some of them based in the USA, are disclosed in the DPA.